Dear Shoppers,

Allow us to let you in on a not-so-little secret: Green is in! And not just on the runways. With more and more cities banning plastic bags in grocery stores and pharmacies, the way we shop is beginning to change. Gone are the days of collecting and stashing paper and plastic grocery bags under your kitchen sink. Sophisticated awareness is now available in a Gracen reusable shopping bag!

The day has finally come for us to announce our Premier collection. In these pages you will find our very first offering of the finest reusable grocery shopping bag — ever. Gracen gives Green an elegant makeover, with its beautiful line of eco-conscious shopping bags. We've researched and tested everything during our design and development phase especially the size and shape of our bags. These are not just any bags — they are functional luxury. The Gracen bag is roomy enough to hold two gallons of milk, and strong enough to hold whatever else you throw on top.

Even better: you'll never have to answer the dreaded "Paper or plastic?" question again. It was always a tough decision for us. Paper bag handles were too short, we couldn't carry very many of those at once. Plastic bags are so small only a few items could fit in one bag — not to mention the poor environmental aspect of either paper or plastic.

Reusable bag choices seem functional, but not very fashionable. So after searching high and low to find a reusable shopping bag choice for the eco-chic woman with no luck, we created our own — and now we're sharing it with you. Because we admit, even when we grocery shop, we like to do it in style.

So here you have it: The first Gracen collection brings you four fashionable, reusable, washable shopping bag designs, allowing you to do your part and make a difference — without sacrificing your personal style. Because after all, Green is the new black!

Enjoy ~
Nicole & Lauren

Gracen. Make a statement.